Moscow, Russia – 6 March 2018. Azbuka Vkusa (the “Company”), the leader of Russian high-quality food retail segment is pleased to announce the launch of co-branded bank cards “Tinkoff-Azbuka Vkusa”.
Holders of Mastercard “Tinkoff - Azbuka Vkusa” bank cards will receive up to 6 bonus points of the club program “Vkusomania” for each ruble spent on the card. Accumulated bonuses can be used as payment in supermarkets “Azbuka Vkusa”, “AV Market”, minimarkets “AV Daily” and online store AV.RU. 1 point is equivalent to 1 Russian kopeck.
Alexander Bro, head of the development of partner programs of Tinkoff Bank, commented:
“We are pleased to announce the beginning of cooperation between Tinkoff Bank, the retail chain Azbuka Vkusa and the payment system Mastercard. Together we have prepared a wide range of co-branded cards, so that each buyer could find the most suitable option for himself, depending on the customer preferences”
Galina Yashchuk, marketing director of “Azbuka Vkusa”, commented:
“Our customers are very demanding on the service component, including the banking products that they use to pay for purchases. “Tinkoff - Azbuka Vkusa” co-brand cards of the World Mastercard and World Mastercard Black Edition categories are convenient and maximally customer-oriented products, opening a large number of new opportunities and privileges for users in the club program Vkusomaniya”
Ivan Isayenko, director of the development of the Mastercard market in Russia, commented:
“Co-brand cards unite the advantages of project partners, creating a qualitatively new product for the client. In this project, the statement is particularly true. Constant quality from the Azbuka Vkusa network, the world's leading innovations from Mastercard, carefully developed card products from Tinkoff Bank are the main ingredients of this brand-new product”
About Azbuka Vkusa
Azbuka Vkusa is the leader among Russian food retailers in the high-quality segment. The Company was founded in 1992 in Moscow, and the first supermarket was opened in 1997.
The company manages a diversified portfolio of formats: 97 supermarket "Azbuka Vkusa", 49 minimarkets "AV Daily", 10 big supermarkets "AV Market", three wine stores “Enoteca” and Internet platform. As of 28th February 2018, the Company operated 159 stores with a total selling space of approximately 94,637 sq.m.
The Company operates in the most affluent metropolitan areas in Russia, such as Moscow, Moscow region and St. Petersburg. As of March 31, 2017, Company employed ~10,700 people.
"Azbuka Vkusa" revenue for the 2016 financial year (ending March 31, 2017) was 49.8 Rub bn with EBITDA of 4.1 Rub bn (according to the audited IFRS financial statement)
For further information please contact:
Head of Investor Relations