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"Azbuka Vkusa" attached special importance to the support of social initiatives and charity programs. Priority areas of work are environmental protection and support of motherhood and childhood, including assistance to children with health problems.

Charity Fund "Give life!"

the Key partner is the charity Fund "Give life", which "Azbuka Vkusa" has been cooperating since 2009 the Fund provides assistance to children suffering from oncological and hematological diseases. In the context of ongoing initiatives "Azbuka Vkusa" attracts customers to raise funds needed for the rehabilitation of children, and provides targeted assistance Fund. Annually thus manages to attract tens of millions of rubles.

In Saint-Petersburg "Azbuka Vkusa" has been cooperating with the Foundation AdVita, which in the Northern capital is a partner organization of the Fund "Give life" and also provides assistance to children with oncological diseases.


"Azbuka Vkusa" address works with other charities, providing food and non-food items to families with many children, low-income families and families caught in difficult life situation.

some supermarkets of "Azbuka Vkusa" boxes have been installed for the reception of used clothing and shoes that Charitable Foundation "international center of the help to children of Russia" sends the inmates of children's homes and orphanages, homeless and elderly people and large families.


Separate field in the social sphere — creating a comfortable urban environment.

In 2011 the company joined the initiative of the public movement "the Country without nonsenses", which aims to reaffirm the right of any attendee to photograph or make a video for personal purposes inside the shop without any restrictions.

In 2016, "Azbuka Vkusa" was supported by a social movement, KID-FRIENDLY, to create in the metropolis an environment as comfortable for women with children.


"Azbuka Vkusa" has acted as a partner of the Moscow family recreation center "Masterslavl", which is a "Park jobs" for children from 5 to 14 years. Children can try themselves as sellers, cashiers or consultants. Thus, the company conducts purposeful work on increase of prestige of workers of trade.


"Azbuka Vkusa" is implementing environmental initiatives as jointly with customers, and corporate level.

In 2011, the company completely switched to biodegradable bags, which, in contrast to the traditional, completely destroyed under the influence of air, moisture, and heat for 1.5–2 years This initiative has been implemented in the framework of the "World we want" aimed at combating pollution and promoting the idea of responsible consumption.

"Azbuka Vkusa" supports environmental initiatives such famous organizations as the WWF (world wildlife Fund) and the FSC (Forest stewardship Council).

In partnership with FSC "Azbuka Vkusa" has been promoting paper packaging. It is produced from wood extracted in terms of responsible forest management. "Azbuka Vkusa" works with vendors, calling to switch to FSC-certified packaging.

In the Central office collects waste paper and used batteries.