The mission of Azbuka Vkusa is to create the best retail chain in the world, which provides the opportunity for:
- The society — to improve the quality of life setting standards for the culture of trade and corporate social responsibility.
- The clients — to enjoy every purchase.
- The partners — to build long-term, reliable, and transparent relationships.
- The employees — to keep developing participating in the life of the company together with a team of like-minded people, with their personal contribution being duly appreciated.
- The shareholders — to have material and psychological dividends from owning the best retail company in the world.
The main vectors of Azbuka Vkusa’s vision are:
- Azbuka Vkusa is the most successful company in the dynamics of value growth with moderate risks in its market (Finance).
- Azbuka Vkusa is a company that offers a product that most fully satisfies the needs of its customers (Clients).
- Azbuka Vkusa is a company that provides high quality by using modern technologies (Business Processes).
- Azbuka Vkusa is a company that successfully attracts and efficiently uses resources (Resources).
- To increase ROIC
- To optimize the debt portfolio
- To create a product that meets the needs of the customers
- To promote the product effectively
- To implement the system for business process management and assessing their effectiveness
- To provide proper quantity and quality
- To use the resources effectively