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Mission

About the company

The mission of Azbuka Vkusa is to create the best retail chain in the world, which provides the opportunity for:

  • The society — to improve the quality of life setting standards for the culture of trade and corporate social responsibility.
  • The clients — to enjoy every purchase.
  • The partners — to build long-term, reliable, and transparent relationships.
  • The employees — to keep developing participating in the life of the company together with a team of like-minded people, with their personal contribution being duly appreciated.
  • The shareholders — to have material and psychological dividends from owning the best retail company in the world.

The main vectors of Azbuka Vkusa’s vision are:

  • Azbuka Vkusa is the most successful company in the dynamics of value growth with moderate risks in its market (Finance).
  • Azbuka Vkusa is a company that offers a product that most fully satisfies the needs of its customers (Clients).
  • Azbuka Vkusa is a company that provides high quality by using modern technologies (Business Processes).
  • Azbuka Vkusa is a company that successfully attracts and efficiently uses resources (Resources).

Strategic Objectives

    Finance
  • To increase ROIC
  • To optimize the debt portfolio
    Clients
  • To create a product that meets the needs of the customers
  • To promote the product effectively
    Business processes
  • To implement the system for business process management and assessing their effectiveness
    Resources
  • To provide proper quantity and quality
  • To use the resources effectively